Your Customers Aren't Googling Like They Used To. Here's What's Changed.
Think about the last time you researched a supplier or looked for a service. Did you type it into Google, scroll through links, and click through to a website? Or did you ask ChatGPT? Check what Reddit was saying? Watch a YouTube video? Let Google's AI overview answer it before you even made it to anyone's website? Your customers are doing the same thing. And most businesses — including your competitors — are still only optimising for the old version of search.
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