About Henny Maltby
help ambitious UK businesses turn chaotic marketing into revenue-driving systems—without the BS
I’m Henny Maltby 👋
As the founder of HM Consultancy and Pink Elephant Media, I’ve spent the last 15+ years helping business owners cut through marketing chaos and turn it into something that works.
I’m not an agency. I’m not here to sell you more services or drown you in reports. I’m here to help you make marketing work for your business. Full stop.
No obligation and no hard sell.
So who exactly am I?
🧠 I know what it’s like to need results, not guesswork.
At 23, I started my first business selling women's boots in different calf fittings—solving a problem most retailers ignored. What began as a scrappy startup grew into an eCommerce brand stocked by JD Williams, Freemans catalogue, and 100+ independent retailers across the UK.
I built it while raising young kids, learning the hard (and expensive) way that bad marketing decisions cost real money. But I figured it out. And eventually, I sold it.
That journey taught me something crucial: most businesses don't fail because of their product or service. They fail because their marketing is a mess.
👉 Everyone was doing marketing. Almost nobody had a STRATEGY so they were not getting results.
That's why I created HM Consultancy and The Magnetic Marketing System™. It's not about cranking out more content or chasing the latest tactic. It's about building a marketing system that's clear, consistent, and actually supports the business you're trying to grow.
When I'm not fixing funnels and building strategies? You'll find me on the slopes skiing, out on the water, or spending quality time with my family—because I believe business should support your life, not consume it.
I've spent 15+ years in the trenches: building, scaling, selling, and helping business owners do the same. I don't just talk theory. I know what works because I've lived it.
Why work with me?
With hands-on experience building, scaling, and selling businesses, I offer a business-first mindset that ensures marketing strategies are both commercially sound and creatively effective.
My approach is never cookie-cutter; everything is tailored to your goals and capacity. Trusted by businesses of all sizes, I help owners implement strategic plans and get measurable results.
You’re experiencing:
👐 Hands-On experience. I’ve built, scaled, and sold businesses. I don’t just talk theory.
🧠 Business First Mindset. Marketing has to make sense commercially, not just creatively.
🍪 No Cookie-Cutter Approach. Everything I do is tailored to your time, goals, and capacity.
🏢 Trusted By REAL Businesses. From 1-person brands to multi-million-pound operations, I’ve helped owners get results they can measure.
🔥 Strategic But Practical. I don’t just give you a plan. I help you implement it - and make sure it gets done.
I'm not for everyone - and that’s a good thing!
I work best with business owners who are ready to take marketing seriously, even if they’ve been burned by it before. People who are brilliant at what they do, but just need a clear path and someone who’s got their back.
If you’re ready to stop winging it and finally get a handle on your marketing, I’d love to talk.
Let’s make your marketing something you’re proud of — and that actually delivers.
Burned by Bad Advice?
Had tried other consultants, courses, or agencies that didn’t deliver
No Audience, No Plan
Had small audiences, patchy campaigns, or no real plan
Burned by Bad Advice?
Had tried other consultants, courses, or agencies that didn’t deliver
Henny is an absolute powerhouse of knowledge and expertise.
Henny is an absolute powerhouse of knowledge and expertise, fast moving, insightful, 'no holds barred' advice from someone who ...Insightful and Action-Oriented Website Review Session with Henny
Absolutely fantastic knowledge and experience that is shared so generously! Would absolutely recommend Henny to anyone requiring assistance with websites ...The light at the end of the tunnel is real.
You don't need another tactic. You need a road — and a guide who's driven it before. Stop 1 is free. We're ready when you are.
15-minute personalised video. No call required.