How to Raise Your Prices

Keep Clients, and Boost Profit Without Working More

If your business is offering a great service but profits are still tight, it might not be your service that’s the problem—it’s your pricing.

Far too often, businesses price based on what others are charging, aiming to stay competitive by going slightly cheaper or offering a bit more. But here’s the problem: most of your competitors are undercharging too. Basing your pricing on theirs only leads to the same outcome—thin margins and long hours with little reward.

What Should You Do Instead?

Start by pricing on value, not comparison. What is the result you’re delivering for your client? What’s that result worth to them?

For example:

A marketing consultant shouldn’t price based on deliverables, but on the business growth, time saved, and clarity they provide.
A web design agency shouldn’t charge for hours spent – they should charge based on the increase in conversions, brand credibility, and lead generation the site will create.
A personal trainer shouldn’t charge by the hour – they should create result-driven packages, like “Lose 10kg in 12 Weeks.”

Know Your Margins

A simple rule to follow: aim for 80% gross margins on services. That means if you charge £1,000, your all-in delivery costs (staff time, software, subcontractors, etc.) should be under £200.

Why? Because your business doesn’t just need to deliver. It needs to pay you, your team, your marketing, and have enough left over to grow.

If you’re running on 40% or 50% margins, and you’ve got overheads to cover, your actual profit can be shockingly low. When you push for 80%+ margins, you give your business breathing room and future flexibility.

How to Move Towards Value-Based Pricing

Use social proof. Testimonials, results, before/after data – all help justify your price point.
Audit your delivery costs. Where can you streamline or automate? Can tasks be delegated more affordably? Can you use software instead of manual work?
Redefine your offer around outcomes. Don’t sell time. Sell transformation.
Introduce tiered pricing. Create Bronze, Silver, and Gold packages to give clients options and increase your average transaction value.
Test higher prices with new clients. You don’t have to change everything at once. Start with your next quote and see the response.

Pricing Isn’t Just a Number – It’s a Strategy

Smart pricing is one of the fastest ways to unlock cash without working more. It’s not about gouging – it’s about charging appropriately for the value you create.

When you price well, you:

Work with better clients
Create financial headroom
Build a business that lasts

Pricing is one of the biggest levers in your business – and it’s entirely under your control. Make it count.

As promised, value in under a minute.
Price smarter, grow stronger,
— HM Consultancy

5 Negotiation Tactics That Actually Work

Still Wondering is this will really Work for you?

You're not the only one who's asked that. Plenty of business owners come to the Magnetic Marketing System™ feeling stuck, frustrated, and unsure whether anything can actually shift the dial. Many of them:

Burned by Bad Advice?

Had tried other consultants, courses, or agencies that didn’t deliver

Too Close to See Clearly

Were too close to their own business to see what was (or wasn’t) working

No Audience, No Plan

Had small audiences, patchy campaigns, or no real plan

Because when you stop guessing and start acting, everything gets easier. They made it work. You can too.

Our Commitment No Contracts. Just Clarity and Momentum

We know investing in support is a big decision - especially when you've tried things before that didn’t work out.

That’s why the Magnetic Marketing System™ is designed around flexibility and trust, not lock-ins or pressure. We don’t tie you into long contracts, and we only move forward if it genuinely supports your goals.

You’re not committing to a programme - you’re committing to progress.

We’ll start by reviewing your business, identifying your biggest opportunities, and mapping a path forward. From there, we work at your pace, with no obligation to continue if it’s not delivering the clarity and traction you need.

No pressure. No jargon. No hard sell.

Just honest strategy and practical support, built around what’s best for your business.

Let This Be the Moment Everything Starts to Change

You don’t need another tactic. You don’t need to work harder. And you definitely don’t need to figure it all out alone.

What you need is a new rhythm. A simpler model. A strategy that brings structure to your effort—and calm to your day-to-day.

The Magnetic Marketing System™ was built for business owners like you

People who care about their work.
People want to grow with purpose.
People are done with guesswork and ready to lead with clarity.

So here’s your invitation: Say yes to building a marketing system that works. Say yes to support that fits your goals. Say yes to finally feeling in control of your growth.