How to Get Your Brand Showing Up in ChatGPT Searches

As the digital landscape evolves, so too does the way people search for information. While Google is still the dominant player, tools like ChatGPT and other large language models (LLMs) are rapidly gaining traction as new discovery engines. More and more users are turning to these AI tools to get product recommendations, service suggestions, and answers to their queries.

So, how can you make sure your brand shows up when people are asking ChatGPT for advice?

Step 1: Optimise Your Website Content

ChatGPT draws from high-quality, trustworthy online sources — often the same ones search engines rely on. That means your website needs clear, structured, and helpful content.

✅ Write blog posts that answer common customer questions.
✅ Build detailed FAQ sections.
✅ Offer guides and resources that demonstrate your expertise.

This kind of authoritative content increases your chances of being picked up by AI when it generates recommendations.

Step 2: Build Third-Party Mentions

ChatGPT doesn’t just look at your own website; it synthesises information from across the web, including news articles, reviews, and third-party blogs.

✅ Pitch to journalists and get featured in media.
✅ Collaborate with bloggers or influencers in your space.
✅ Secure customer reviews on trusted platforms.

The more credible mentions your brand has outside your own site, the more visible you become to AI tools.

Step 3: Use Schema Markup and Structured Data

Schema markup is a technical way of labelling your website content so that search engines and AI tools understand it better.

✅ Apply schema to your products, services, FAQs, and reviews.
✅ Use tools like Google’s Rich Results Test to check your implementation.

This helps AI extract and summarise your content accurately when generating answers.

Step 4: Keep Your Content Fresh

AI models often prioritise up-to-date information.

✅ Regularly update blog posts and key website pages.
✅ Add new content that reflects recent trends, updates, or offers.
✅ Refresh product or service descriptions as things change.

Freshness signals that your business is active and relevant.

Step 5: Expand Your Presence Beyond Your Website

AI tools look at a wide range of sources, not just your own domain.

✅ Participate in relevant Reddit threads or Quora discussions.
✅ Share insights in industry-specific forums.
✅ Ensure your business details are accurate across directories and social platforms.

These touchpoints all feed into the wider data ecosystem that AI pulls from.

Final Thoughts

Showing up in ChatGPT searches isn’t about gaming the system; it’s about building a strong, credible digital presence across multiple channels. As part of your broader marketing strategy, it ensures your brand is visible where the next generation of searchers is looking.

At HM Consultancy, I help businesses like yours future-proof their marketing strategies. Want to build this into your plan? Reach out to me, Henny Maltby, and let’s make sure you’re ready for the future of search.

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