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You’ve built a great business. Your clients are happy.
But your marketing? It feels chaotic.

Right now, things are messy. Your marketing is disjointed. You’re spinning plates and nothing’s clicking. You’ve probably rewritten your website a dozen times, but leads still don’t convert.

You’re relying on referrals — and pretending that’s a good thing — but deep down you know it isn’t sustainable.

You don’t trust most marketers (fair). You’ve seen the hype, the jargon, and the big bills with little to show for it. You don’t want followers. You want results.

And because everything else feels urgent, marketing gets pushed to the bottom of the list — again and again.

The issue isn’t effort - it’s clarity.
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Imagine a better way

Your (or your team’s) priorities are mapped out

  • Your or your teams priorities are mapped out.
  • Your pipeline makes sense and is delivering
  • Your marketing’s doing what it’s meant to do—without draining your time or energy.
  • No more late nights second-guessing what to post.
  • No more scattergun campaigns.
  • No more wondering if all the effort is actually leading somewhere.

Just a steady, focused approach—built around the business you’ve already created.

  • Introducing
  • One that gives you breathing room.
  • One that helps you think clearly, make confident decisions, and actually enjoy what you’ve built.
Because this isn’t about doing more. It’s about building something that supports your life—not consumes it.

Introducing The Magnetic Marketing System

At HM Consultancy, I work with businesses who are already doing good things - but need a clearer strategy to scale. And what I’ve found, again and again, is this:

You’re not broken. Your business isn’t broken. But your strategy is missing.

You’re experiencing:

🔁 The Website Loop. You’ve rewritten it 12 times. It still doesn’t convert.

💬 Messaging Gaps. You’re trying to be clear—but your audience is still confused.

⚙️ Effort Without Impact. You’re doing the work, but it’s not generating consistent leads.

📉 Unpredictable ROI. You’ve tried tools, freelancers, and agencies. Results are hit or miss.

🔥 Burnout Mode. You’re exhausted—and still not where you want to be.

👀 Tunnel Vision. You’re in the weeds, and can’t see your brand the way your customers do.

Clients we have already helped:

Hi there!
I'm Henny Maltby

Creator of The Magnetic Marketing System™
Founder of HM Consultancy & Pink Elephant Media

Over the last decade, I’ve:
  • Built and sold an eCommerce brand stocked by JD Williams, Freemans catelogue and 100+ independents
  • Worked as a Growth Hub premier delivery partner for 7+ years
  • Helped dozens of businesses gain clarity, consistency, and traction
  • Run a successful web development company alongside my consultancy
I know how to scale a business online - because I’ve done it. Now I help others do the same. This isn’t theory. It’s tested, proven, and focused on results. And I only take on 8 clients at a time - because this work deserves full attention.

And now I’d like to share with you
The Magnetic Marketing System™

That's why Business Owners Turn to Me for Marketing Success

Insightful and Action-Oriented Website Review Session with Henny

Absolutely fantastic knowledge and experience that is shared so generously! Would absolutely recommend Henny to anyone requiring assistance with websites and marketing, she is fab!

Holly Price

KCA Training

Henny is an absolute powerhouse of knowledge and expertise,

Henny is an absolute powerhouse of knowledge and expertise, fast moving, insightful, 'no holds barred' advice from someone who truly knows business and what works, and doesn't. She has drilled down to the crux and given me a clear strategy to work on. I feel focussed, motivated and optimistic. I am delighted to have discovered Henny in the sea of options out there, very highly recommend.

Helen Morgan

Perfect Puppies

helped me clarify that I'm running two separate business

Thank you for your time and trained and experienced professional eye on my dance and cooking business. Henny was able to help me distinguish and differentiate my offers and how to make them better targeted to their respective audience. Indeed, she helped me clarify that I'm running two separate business that need individual attention. She has a lifetime of experience to be able to very quickly help you see what you are doing wrong and what you can do to make your business viable. All the while taking into account what you want to achieve.

Maria Carin Gala

Founder of Stairlift Solutions

Henny is a miracle worker !

Henny is a miracle worker ! She managed to get me to back myself and start marketing my business - not sure how she did it ?! She is a wealth of energy, information and knowledge. She is generous, direct and will add value to any business she works with. A worthwhile investment.

Jane Hickey

Jane Hickey Nutrition

A Game-Changer for My Business Confidence!

Henny was exactly what I needed. Straight- talking, insightful and very friendly. A cup absolutely brimming with tips and pointers; her time was highly valued. Thank you!

Grace Nattrass

Founder of Stairlift Solutions

Welcome to the Magnetic Marketing System™

There’s no shortage of agencies out there. But here’s what sets HM Consultancy apart:

Typical Agency

  • Focus on traffic & vanity metrics
  • Disconnected, tactical services
  • Fixed retainers & long contracts
  • Reactive & execution-led

HM Consultancy

  • Focus on messaging, conversion, and growth
  • End-to-end growth strategy
  • Flexible, no lock-in consultancy
  • Proactive, senior-level strategy
You don’t need another funnel. You need a partner who sees the whole picture—and helps you move forward with clarity.

Lets dive deep into what the Magnetic Marketing System is about

As big-hearted entrepreneurs, you and I have an incredible opportunity to create lasting impact in this world. That’s why I’m so passionate about this work - and why this system exists.

So what exactly is the Magnetic Marketing System

It’s not a course. It’s not another funnel template. It’s a done-with-you consultancy process designed to remove the confusion and bring your strategy into focus.

Together, we:
  • Audit what’s working (and what’s not)
  • Clarify your positioning and messaging
  • Map the right customer journeys for your audience
  • Fix the leaks—on your site, in your emails, across your offers
  • Plan campaigns you can actually deliver
  • Put your efforts behind the things that really move the needle
This is marketing that connects, converts, and gives you a calm, confident path forward.

It’s a system built on years of real-world consultancy experience, applied across industries and business models. No generic fluff—just what works.

So whether you're launching something new, trying to stabilise after rapid growth, or simply ready to do things differently... The Magnetic Marketing System™ gives you the structure, clarity, and support to move forward with confidence.

Building you back up the right way

Each module isn't just information - It's a proven pathway to transform your business and your life, starting with:

Clarity

Ever feel like you’re doing all the right things - but nothing’s clicking?

Your website’s been reworked a dozen times. Your campaigns are live. You’re active on socials. But the leads? Inconsistent. The conversions? Flat.

That’s where we start.

This first step gets you out of the weeds and into a high-level view of your entire marketing ecosystem. We will create a report that details what is working and what is not. This will include:
  • Your website, social media, emails, ads, and content– to see what’s driving results and what’s just noise.
  • Your customer journey – spotting where prospects drop off so more of them turn into paying clients.
  • Competitor activity uncovering what’s working for them and how you can do it better.
  • Audience breakdowns - who you’re reaching now, who you’re missing, and how to attract the right people.
  • Messaging, pricing, brand perception, and positioning - making sure you stand out and connect with buyers.
  • Sales funnels- Finding the leaks that are costing you money.
  • Tracking data - replacing “vanity metrics” with insights you can actually act on.
The goal: To give you clarity. You’ll know exactly what’s working, what’s holding you back, and where your biggest growth opportunities lie.

Because once you can see the full picture, you can stop guessing—and start making confident moves that grow your business.
Clarity is only useful if it turns into action. After the audit, we take everything we’ve uncovered and build a clear marketing plan that’s designed to move you forward.

This is where we stop reacting and start orchestrating – aligning every channel, tool, and message around your goals.
  • Strategic roadmap - turning the audit findings into a practical plan with priorities and timelines.
  • Channel alignment- ensuring your website, socials, email, and ads all work together (not in silos).
  • Content planning-mapping out campaigns, offers, and stories that connect with your audience.
  • Customer journey design - creating a smooth path from first click to loyal client.
  • Messaging framework making sure your brand voice, value, and positioning are consistent everywhere.
  • Operational rhythm – setting up a repeatable structure for campaigns, reviews, and optimisation.
The goal: To rebuild your marketing with intention. You’ll have a structured plan and the systems in place to make sure it actually gets done – no more spinning plates, just coordinated action that drives results.

Strategy

Clarity without structure doesn’t get you far. Once we know where the gaps are, it’s time to reinforce what’s underneath it all.

That means getting your systems, messaging, and tools working together - so your marketing isn’t just well-intentioned, it’s well-supported.

ACtion

Now it’s time to turn insight into action.

With your foundations solid, we’ll develop a strategy that aligns with your bigger business goals - and makes marketing feel manageable again.
This is where we roll up our sleeves with you.
It’s one action at a time, week by week – giving you the training, tools, and support to make real progress without overwhelm.
  • Map out campaigns-laying out promotions across email, social, paid ads, and referrals.
  • Build out a qualtily promotional content calendar- creating a practical schedule of promotional content that drives engagement.
  • Show you the exact tools and methods that cut wasted effort.
  • Turn strategy into simple, monthly modules that drive measurable results.
  • Align everything making sure every activity supports your core services and sales priorities.
  • Measurement framework- setting up simple ways to track impact and adjust quickly
The goal: You’ll stop spinning your wheels and start seeing momentum – projects delivered the right way, skills upgraded, and marketing finally working as a growth engine.

We’re Not Just Handing You a Strategy and Wishing You Luck

We get it - running a business in the real world is messy. Time is short, your team’s stretched, and you’ve already tried too many things that didn’t quite land.

That’s why the Magnetic Marketing System™ isn’t just about what to do - it’s about how to actually make it happen.

You won’t find fluff here. Just practical tools, hands-on support, and strategic guidance that meet you exactly where you are - and help you move forward, step by step.

Whether you’re working solo or managing a team, we’re here to make the process simpler, faster, and far more effective.

Short on Time? We’ve Got You Covered.

We know time is tight—and sometimes, you just need fast, focused answers.

That’s why we offer a free 1-hour consultancy sprints — so you can experience the clarity and direction we bring without any risk. It’s your chance to bring your burning questions, roadblocks, or half-formed ideas, and we’ll work through them together.

You set the pace. You stay in control. And you leave with real clarity — ready to take action.

If you’d like more support after that first session but don't feel you can afford a monthly retainer additional sprints are charged at £200 per hour.
👉 Book your free 1-hour session now using code FirstFREE
Clarity guaranteed — or your money back.

Bonuses That actually move the needle

We want you to have everything you need to thrive. When you join, you’ll get access to bonus foundational and advanced trainings that perfectly complement the core material. These extras are specifically designed to fast-track your success and make implementation a breeze.

LinkedIn Lead Generation Toolkit

Tired of shouting into the void on LinkedIn? This toolkit is your shortcut to attracting the right people—without the guesswork. Whether you're looking to boost your visibility or spark genuine conversations, this bonus gives you everything you need to turn LinkedIn into a steady source of leads.

This bonus includes:
  • 100+ Scroll-Stopping LinkedIn Post Hooks
  • A Profile Optimiser Checklist to boost visibility and credibility
  • Proven Outreach Scripts (no cringe, no spam—just real connections)

£450

FREE

Cold Email Starter Pack

Struggling to get responses to your cold emails? You're not alone—and the good news is, it’s fixable. The Cold Email Starter Pack is designed to help you cut through the noise and start getting real replies.

This bonus includes:
  • The 21 Cold Email Secrets Guide with real-world examples
  • Templates and subject lines that actually convert
  • A follow-up sequence that increases replies without being annoying

£100

FREE

Email Marketing That Works

Most businesses are leaving money in their inbox. The Email Marketing That Works bonus shows you how to change that—by turning your list into a real revenue driver.

You’ll learn how to build lead magnet funnels, write plain-text emails that actually convert, and craft smart, segment-driven campaigns that speak directly to your audience. No fluff—just strategies that deliver results.
  • Set up your lead magnet funnel and nurture sequences
  • Use plain-text emails that convert better than fancy designs
  • Create segment-driven campaigns that talk to the right people

£350

FREE

ChatGPT+ Social Search Strategy

The way people discover brands is changing—fast. The ChatGPT + Social Search Strategy Guide helps you stay ahead by tapping into how modern audiences actually search.

You’ll get a complete guide to optimising for platforms like ChatGPT, TikTok, Instagram, and Reddit, plus a checklist to boost your discoverability and clear steps to integrate it all into your current strategy.
  • A full guide to optimising for ChatGPT, TikTok search, Instagram, and Reddit
  • A checklist to improve discoverability across LLMs and social platforms
  • Guidance on how to plug this into your existing strategy

£450

FREE

Still Wondering is this will really Work for you?

You're not the only one who's asked that. Plenty of business owners come to the Magnetic Marketing System™ feeling stuck, frustrated, and unsure whether anything can actually shift the dial. Many of them:

Burned by Bad Advice?

Had tried other consultants, courses, or agencies that didn’t deliver

Too Close to See Clearly

Were too close to their own business to see what was (or wasn’t) working

No Audience, No Plan

Had small audiences, patchy campaigns, or no real plan

Because when you stop guessing and start acting, everything gets easier. They made it work. You can too.

WHO IS MAGNETIC MARKETING SYSTEM™ for?

The Magnetic Marketing System is designed for driven entrepreneurs just like you - whether you're a coach, consultant, content creator, podcaster, or influencer ready to monetise your audience. We've helped everyone from best-selling authors and million-pound business owners to high street retailers and professionals just starting out.

If you're serious about growing your business, building consistent revenue, and creating a life of freedom and impact, you're in the right place.
This isn't just another marketing course. It's a proven system built on strategy, clarity, and action - designed to attract the right clients, convert with confidence, and build a business that aligns with your vision and values.

If you believe success comes from the right mix of mindset, strategy, and support - welcome. The Magnetic Marketing System was made for you.

WHO IS MAGNETIC MARKETING SYSTEM™ NOT FOR?

It’s important to be clear - this program ISN'T FOR EVERYONE. Here's who it ISN'T for:

Let’s be honest - That’s a good thing. This system works best for business owners and teams who are ready to take action, not just collect ideas. So if you’re looking for overnight results without real effort, this probably isn’t the right fit.

THE Half-Committed

If you’re just testing the waters or “seeing what happens,” this won’t work. The process requires your focus and commitment from the start.

the Quick-Fix Hunter

If you’re banking on a magic tactic, funnel hack, or viral post to fix everything—this isn’t it. Real growth needs a real plan, and consistent action.

the Hands-Off Thinker

Hiring a consultant or joining a program doesn’t create results—you do. We’ll bring the strategy, support, and clarity, but you’ll need to implement. If you’re not ready for that, this won’t work.

the Resistant-to-Change

If you’re unwilling to try new approaches, take feedback, or shift how you’ve always done things, this isn’t the right environment. Growth needs flexibility.

Proven results backed by real stories

The Magentic Marketing System™ has been proven to get results in a wide variety of different markets. Take a look at some of the results of recent
clients who decided this experience was right for them:

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Our Commitment No Contracts. Just Clarity and Momentum

We know investing in support is a big decision - especially when you've tried things before that didn’t work out.

That’s why the Magnetic Marketing System™ is designed around flexibility and trust, not lock-ins or pressure. We don’t tie you into long contracts, and we only move forward if it genuinely supports your goals.

You’re not committing to a programme - you’re committing to progress.
We’ll start by reviewing your business, identifying your biggest opportunities, and mapping a path forward. From there, we work at your pace, with no obligation to continue if it’s not delivering the clarity and traction you need.

No pressure. No jargon. No hard sell.

Just honest strategy and practical support, built around what’s best for your business.

Let This Be the Moment Everything Starts to Change

You don’t need another tactic. You don’t need to work harder. And you definitely don’t need to figure it all out alone.

What you need is a new rhythm. A simpler model. A strategy that brings structure to your effort—and calm to your day-to-day.

The Magnetic Marketing System™ was built for business owners like you

  • People who care about their work.
  • People want to grow with purpose.
  • People are done with guesswork and ready to lead with clarity.
So here’s your invitation: Say yes to building a marketing system that works. Say yes to support that fits your goals. Say yes to finally feeling in control of your growth.

You don’t have to keep spinning. We’re ready when you are.

GOT Questions? we have answers

We’ll start making changes straight away—but the full transformation depends on how quickly you implement. Some clients move fast and see big shifts within weeks. Others need more time to build the right systems, content, and structure. We match your pace and work with you to move things forward without overwhelm.

Not at all. This works just as well for solo founders as it does for in-house teams. The Magnetic Marketing System™ is about strategy, clarity, and making better decisions—regardless of how many people are on your team.

Great. You’ll likely come in with a clearer idea of what hasn’t worked. We build on your experience, not around it. We’ll help you get out of the reactive cycle and into a strategy that actually fits your business.

Nope. This is hands-on consultancy. No logins. No video modules. No theory. Just practical, tailored advice and implementation support—built around you.

Yes. We offer a free one-hour consultation to see if the Magnetic Marketing System™ is the right fit for your business. If you want to keep going, you can book paid time in 1-hour blocks, half-days, or full days. The more time you invest, the faster we’ll move toward your goals. See our pricing page for full details.

Not at all. This system works whether you’re organic-first, running paid campaigns, or still finding your balance. It’s about building a strategy that works with your resources—not one that drains them.

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